Wednesday , 28 September 2022
ende
Joerg G. Bucherer und Sascha Moeri (KEYSTONE/Carl F. Bucherer)

Carl F. Bucherer celebrates kick off of new launch concept in Geneva

Instead of the major events that have so far failed, Carl F. Bucherer is taking innovative paths – regional brand experiences – experiencing Carl F. Bucherer personally – this is the name of the new launch concept in order to present innovations that are in tune with the customer.

Covid-19 has changed our everyday world – it has forced everyone to completely rethink how things are done, question existing structures, and create room for new ideas. Carl F. Bucherer has made use of recent weeks to further develop existing concepts, resulting in new products and a fresh approach to presenting them. In August 2020, this concept will celebrate its premiere in Geneva with a multi-day brand and product presentation.

“During the lockdown, it was especially important for us to remain in frequent exchange with CFB employees, taking into account all guidelines recommended by the government, and to stay connected with our partners and friends around the globe. In the more than 130-year history of our manufacture, we have faced and overcome a number of challenges. We will also successfully cope with the current crisis and are ready to strike out in new directions to do so. Accordingly, we are pleased to be presenting our timepieces for the first time in a new setting in August.”

Sascha Moeri, CEO Carl F. Bucherer
Sascha Moeri, CEO Carl F. Bucherer (KEYSTONE/Carl F. Bucherer)

The Crisis as an Opportunity

This repositioning is coming at a time when existing structures are being reassessed all over the world, and interaction among individuals is becoming increasingly important. “The spread of the coronavirus is something we have closely monitored with great attention and concern,” says Sascha Moeri, CEO of Carl F. Bucherer. “During the lockdown, it was especially important for us to remain in frequent exchange with CFB employees, taking into account all guidelines recommended by the government, and to stay connected with our partners and friends around the globe. In the more than 130-year history of our manufacture, we have faced and overcome a number of challenges. We will also successfully cope with the current crisis and are ready to strike out in new directions to do so. Accordingly, we are pleased to be presenting our timepieces for the first time in a new setting in August.”

CFB Manufaktur (KEYSTONE/Carl F. Bucherer)

Experience Carl F. Bucherer Individually

From August 26 to 29, 2020, Carl F. Bucherer will be presenting its novelties at the Bucherer Boutique, Rue du Rhone, in Geneva in the context of an exclusive multi-day brand and product presentation. The focus will be on informative and creative exchange with the invited partners, journalists, brand ambassadors, and watch enthusiasts. Over the course of four days, they will be able to admire impressive new timepieces and watchmaking excellence. In inspiring talks, workshops, group discussions, and evening events, guests will also have the chance to delve deeply into the world of Carl F. Bucherer, allowing each of them to experience the brand in all its facets.

“After more than 35 years of exhibiting at Baselworld, we now had to find a new way to adequately present our new products on a global scale. Our new launch strategy provides us with this opportunity and goes one step further. With regional brand experiences, our customer focus and proximity will be even greater in the future.”

Sascha Moeri, CEO Carl F. Bucherer

Several Events Worldwide

The rendezvous in Geneva is just one of several events at which the brand will be presenting its new products this year, followed by stopovers in Shenzhen and New York. Carl F. Bucherer is thus turning over a new leaf: product launches will no longer be based on a single major event. Instead, the manufacturer will be presenting its product innovations at several exclusive events.

“After more than 35 years of exhibiting at Baselworld, we now had to find a new way to adequately present our new products on a global scale. Our new launch strategy provides us with this opportunity and goes one step further. With regional brand experiences, our customer focus and proximity will be even greater in the future,” Sascha Moeri continues.

Carl F. Bucherer is one of the few family-owned Swiss watch manufacturers that has been led by the founding family continuously, from the beginning to this very day. Values such as loyalty, sustainability, and innovation are an integral part of the company philosophy. The new launch approach reflects these values as well as the cosmopolitan spirit of a watch manufacturer that is deeply rooted in its hometown of Lucerne, yet at home all over the world.

About Karl Heinz Nuber

Nuber ist langjähriger unabhängiger Uhren Journalist und begann seine Karriere in den frühen 80er Jahren. Durch das Sammeln kam er zum Schreiben. Er ist Gründer des vierteljährlich regelmässig bilingual – Deutsch und English - erscheinenden TOURBILLON Magazin’s, dem TOURBILLON Blog TICK-Talk, der Ausstellungs- und Event Plattform Art of TOURBILLON und TOURBILLON TV. Er tritt regelmässig als Kenner der Branche in Erscheinung.

Check Also

New RESERVOIR Sonomaster Chronograph now available with a Stainless Steel Strap

Point of “vu” : the new RESERVOIR SONOMASTER chronograph watch takes inspiration from vintage audio …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.