“Rebranding” an institution: the bilingual TOURBILLON magazine gets a new look and a new face

After 58 issues, the TOURBILLON team used the Corona crisis to rebrand the quarterly bilingual TOURBILLON magazine – the only original Swiss watch magazine – an adaptation to today’s requirements.

With issue 59/60, the Corona issue, the magazine is starting with a new face – i.e. a new cover.

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The content remains unchanged, it will continue to be based on the high quality journalism of our editors, which unfortunately has been completely lost in watch journalism. Up until now, constructive criticism was taboo in the watch industry. They all swam along in the main stream, first and foremost the well-known magazines of the watch journals, it was easier and cheaper to print press releases one-to-one (copy-paste). We were able to break this taboo due to the more than 50 years of experience of our founder.

Our well-informed and intelligent readers – all UHNWI – thank us today.

See for yourself with an annual subscription, thank you very much and have fun reading real news, well-known content that has not been chewed back and is read everywhere.

We will communicate later via the new face.