“We Protect Luxury Watches around the watch!”

Current cases of watch crime and robberies in 2026 show a continuing accumulation of targeted thefts on the street as well as burglaries in shops and museums.

Not a day goes by without luxury watches being stolen from people on the street somewhere in the world—often in broad daylight. In some cases, the watch wearers are seriously injured when trying to snatch the wristwatch. In some cases, the arm of the watch wearers is chopped off.

Luxury goods are ideal targets for professional criminals: they are easily transportable, highly valuable, and have a global resale market.
Consumers are no longer safe on the streets, and the police are unable to protect citizens in public spaces.
There is no one to protect a citizen wearing a valuable watch while out and about. The recovery rate for luxury watches stolen in street robberies is extremely low. Data from Swiss and European cases indicate that fewer than 10% of stolen watches ever resurface—often the figure is significantly lower.

The reasons include rapid escape routes, international networks of fences, immediate transport abroad, and a lack of serial number checks within the grey market.

While luxury watch manufacturers have sophisticated security systems tailored to their own internal needs, the end consumer is left to fend for themselves in the event of a robbery, often having to deal with incompetent police forces und insurance companies that are not willing to pay. You get the money from the insurance, not the purchase value, but only today’s supposed value, but your watch will never come back.

A new Swiss security concept – called  SSLW (Special Security of Luxury Watches) – based on over 50 years of experience in the watch industry, is intended to remedy this. Backed by a international team and global network of former high-ranking, quick-witted, efficient CIA and Mossad agents, the company works to rapidly recover stolen watches, thereby aiming to mitigate the reputational damage the industry has suffered.

The security concept also actively involves luxury watch manufacturers and retailers till endconsumers; That is why we have also entered into a cooperation with the TIG Time Inc. Group in Dubai and Zurich. The TIG has many years of experience in dealing with organized criminal gangs. In addition, the SSLW opens a representative office in the Netherlands. The goal is for us to have a rep-off in every country.

Please contact SSLW: RepOffSwitz@time-inc-group.com