Rotary will stand united with Prostate Cancer UK as the two enter into a 24-month long partnership.
A first for the charity to work alongside a watch brand, Rotary says it is “extremely proud” to do so.
The first step in the relationship, to mark Prostate Cancer UK’s 25th anniversary and all that has been achieved within this time Rotary Watches has created a limited edition chronograph watch.
The limited edition chronograph timepiece features special details to honour the charity and all that it represents.
Prostate Cancer UK’s aesthetics have been woven carefully into the design of the timepiece and can be found on the dial and the underside of the calf leather strap. The iconic Man of Men symbol proudly appears on the 24 hour sub dial.
There are only 1000 individually numbered timepieces available.
Head of Sales at Rotary, Sergio Alberti, commented: “We are delighted to enter into a two year partnership with Prostate Cancer UK. Their insatiable work in raising awareness is something to be admired.”
Adding: “We fully support all of the charity’s efforts to battle this killer disease, and we hope that our donations towards lifesaving research and support will make a difference.”
The limited edition Rotary x Prostate Cancer UK timepiece is available for £199 and can be pre-ordered now.