Saturday , 13 April 2024

Perrelet accepting Cryptocurrency Payments

Perrelet makes its entry into Blockchain technology by accepting Cryptocurrency payments for purchases on its E-Commerce platform.

Perrelet, renowned for its original and exclusive timepieces with animated dials, has always relied on its prestigious heritage of over 240 years of history, which it skilfully enhances and adapts to the demands of the 21st century.

Founded in 1777 by master watchmaker Abraham-Louis Perrelet, famous for being at the origin of the automatic movement, the Swiss Maison has remained faithful to its legacy by preserving its DNA. A key factor in the development of its collections that boast an original and distinctive identity, always in tune with contemporary fashion trends.

The past is valuable and instructive. It is of benefit in evolving and moving forward in building the future.

With this in mind, over the past five years the brand has embarked on a major renewal path. This has resulted in new mechanical developments (COSC and Chronofiable certifications for its in-house P-331-MH automatic calibre), new designs (Turbine EVO and LAB Peripheral), and the reorganisation of the commercial network. All this without forgetting that digital technology plays a leading role in our society. We spend much of our time on social media, online shopping is becoming more and more popular, and also interest in cryptocurrencies, a type of digital currency created through the blockchain, is growing.

 Miguel Rodriguez, dynamic and ambitious entrepreneur, owner of the brand since 2004 along with a prestigious watchmaking pole comprising no less than six production sites, guaranteeing Perrelet total independence in the manufacture of its timepieces, has fully perceived and embraced the value of digital progress.

After last year’s opening of the E-commerce platform for the EU countries, including Switzerland, and now also available in the USA, Perrelet is pleased to inform that, from now on, online purchases can also be settled with cryptocurrencies.

To this regard, Perrelet has partnered with the Bitpay platform ( A company specialising in this domain since 2011 that counts more than 250 world-renowned E-commerce companies in its portfolio and ensures fast and secure payments. The brand accepts most crypto-currencies such as Bitcoin, Etherum, Wrapped Bitcoin, Dogecoin, Eurocoin, Litecoin, just to name a few of the 8 crypto-currencies and 6 stablecoins supported by Bitpay.

Perrelet continues to surprise with its exclusive creations and its all-round commitment to satisfy the desires of its public. And this new tool is a further confirmation of its commitment.


About Karl Heinz Nuber

Nuber ist langjähriger unabhängiger Uhren Journalist und begann seine Karriere in den frühen 80er Jahren. Durch das Sammeln kam er zum Schreiben. Er ist Gründer des vierteljährlich regelmässig bilingual – Deutsch und English - erscheinenden TOURBILLON Magazin’s, der digitalen TOURBILLON Plattform TICK-Talk, der Ausstellungs- und Event Plattform Art of TOURBILLON und TOURBILLON TV. Er tritt regelmässig als Kenner der Branche in Erscheinung.

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