The relatively young Geneva watch brand Czapek & Cie presents the new addition to the «Faubourg de Cracovie» chronograph collection, inspired by the very first modern watch of the brand. Or was it really Patek Philippe? Czapek & …
Read More »Carl F. Bucherer celebrates kick off of new launch concept in Geneva
Instead of the major events that have so far failed, Carl F. Bucherer is taking innovative paths – regional brand experiences – experiencing Carl F. Bucherer personally – this is the name of the new launch concept in …
Read More »Dear watch lover, we need you, yes you are meant!
Become a part and member of the biggest watch revolution in 20 years. Take part in the survey. Thanks for your help. Be part in our watch community and please fill our our survey: https://www.surveymonkey.com/r/swthsurvey https://www.youtube.com/watch?v=MUfu4rCCd2g
Read More »Who Does The Influencer Really Influence?
Guest writer: by James Henderson, http://www.tempusfugit.watch/ The price of influence (or more specifically to watch brand marketing departments), influencers is a constant topic of conversation and debate. Do clicks, swipes, likes and shares really translate to sales conversions? …
Read More »Invitation to the survey: revolutionary distribution concept
As part of a unique vision – the «Swiss Watch Treasure House» – we are looking for people with a passion for watches who can take part in our exclusive online survey and help shape the future, because …
Read More »Official site goes live today: De Bethune Certified PreOwned Watches
Offering new choices and possibilities for clients and collectors in a completely secure and certified marketplace. De Bethune launched today the De Bethune Certified PreOwned Collection, the brand’s official website for clients and fans who wish to modify …
Read More »Baselworld edition 2021 definitely canceled
The organizer MCH Group and the watch manufacturers have agreed and cancel the fair. Now new formats for the occasion are to be worked on. After the Baselworld 2020 supposedly fell victim to the Corona Pandemic, the next …
Read More »The next watch revolution in Basel?
Current and innovative conversation material in the watch community: The “Swiss Watch Treasure House, short SWTH” in Basel – open 365 days a year – could provide solidarity in the Swiss watch industry. Why Basel, Basel is located …
Read More »“We are fighting against the cartel every day”
Ten questions to Carlo Enea Naldi, Founder & CEO of the Swiss Creative Lab, a platform for small and medium-sized watch brands that fall through the grid of Baselworld and watches and wonders. About the future of small …
Read More »Is the Geneva «watch mafia» worse than the Baselworld «watch cartel»?
Baselworld is on its deathbed after more than 100 years. Management has buried the icon. The «Swiss capital of luxury watches» Geneva is the only one to benefit from this, says Jean-Christoph Babin, head of the Bulgari Group. …
Read More »